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Video constitutes over the third coming from all Internet content nowadays. Depending on Socialbakers, posts containing video are 135% more people than standard posts with text and pictures. A new ways of advertising is entering play, though. Let’s take a closer look advertising online.

Out of all marketing specialists and small business owners that have used video, 74% have confirmed this instrument’s efficiency.

The Interactive Advertising Bureau has revealed that how much money spent on digital advertising (USD 72.5 billion) has recently exceeded television expenses (USD 71.3 billion) initially. That being said, the share of expenses on video content is growing exponentially.

While pre-made videos are currently within the limelight, their popularity will probably be surpassed by another hot trend: live video streaming. This is what an associate of GBKSOFT, a web- and mobile app developer company, has to say relating to this trend:

Obviously that live streaming can be a new big bet for the advertising industry.

Statistical benefits of using the live video streaming channel

– 45% with the live streaming audience is ready to spend on live content;

– 56% with the users watch live streams to have the latest news;

– 70% in the audience is able to spend on concert or event attendance after watching it live;

– Over 75% in the users already watch live video streams on Facebook;

– The live Facebook stream of Game of Thrones has garnered 3.5 million views in addition to almost 200 000 comments.

Based on analytics, this sector comes with a even greater marketing potential than pre-produced videos.

Items to are the cause of:

If you are determined to develop a live streaming app, the end user is highly recommended first and foremost. Will your app connect just two users, or will it broadcast worldwide?

User-to-user examples: Skype, Viber.

User-to-audience examples: Twitch, YouTube, Facebook, Periscope.

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